Chinese construction equipment firm 1170 Sany is buying 1259 Putzmeister, the German manufacturer of concrete pumps. The terms of the deal have not been revealed officially but the acquisition is said to be worth €360-500 million according to various reports.
This is a landmark deal for Sany which will give it access to premium quality concrete pumping technology. While Sany has been developing its operations outside of China it has so far to develop a significant market share in western nations. With Putzmeister added to its portfolio however the company now has a market leading brand to add to its range.
Putzmeister has been owned by the Schlecht family since it was established and this purchase marks a significant change for the firm. Quite how the Putzmeister range will be incorporated into the Sany product line-up has yet to be revealed, although a dual brand strategy may be a possibility. It seems likely that Sany will wish to use the Putzmeister brand name due to its reputation for quality, performance and technology, as long as it is able.2 Internal 2 4824 0 oLinkInternal <span class="oLinkInternal"><span class="oLinkInternal">View more videos</span></span> Video false /event-news/intermat-2012/video/ true false %>
This is a landmark deal for Sany which will give it access to premium quality concrete pumping technology. While Sany has been developing its operations outside of China it has so far to develop a significant market share in western nations. With Putzmeister added to its portfolio however the company now has a market leading brand to add to its range.
Putzmeister has been owned by the Schlecht family since it was established and this purchase marks a significant change for the firm. Quite how the Putzmeister range will be incorporated into the Sany product line-up has yet to be revealed, although a dual brand strategy may be a possibility. It seems likely that Sany will wish to use the Putzmeister brand name due to its reputation for quality, performance and technology, as long as it is able.
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